Vibrant Foods

Eastern Heritage.
Global Outlook.

One of the largest South Asian food groups in Europe

Jump to Our Purposes

OUR PURPOSE

We connect people with healthy plant and vegetarian foods steeped in taste, heritage and culture.

THE
VIBRANT WAY

THE VIBRANT WAY

What makes our brands Vibrant?

Ingredients

Quality and taste

An uncompromising search for the best ingredients on the planet.

The experts

An unparalleled access to the best ingredients and products across the globe.

Consumer experience

Bringing our brand to life at every moment for the consumer, from packaging to content.

Expertise

Treating our farmers fairly

Prioritizing the well-being of our product growers and harvesters.

Supply Experts

Focus on our industry best sourcing and access to markets – always refining the journey, from farm to table.

Transparency

Being open and honest, never shying away from the difficult questions.

Heritage

Championing culture

Proud history and heritage in every moment.

New audiences

Taking heritage brands to new audiences.

Celebrating

We celebrate culture, giving a voice to chefs, story tellers and communities.

People

Dedication to builders

We value entrepreneurs first, who build and fight for our vision.

Action focused

One goal, one target: a laser focus on the finish line.

Open forum

Creating a workplace where every idea is heard, at all levels.

OUR
BRANDS

OUR BRANDS

The Vibrant Foods family of brands have been brought together with one unifying purpose: to connect people with healthy plant and vegetarian foods steeped in taste, heritage, and culture.

OUR MISSION

At the heart of each of our brands is the pioneering spirit of South Asian, British and European entrepreneurialism and a genuine passion for food. This shared heritage and expertise infuses everything we do.

How We Deliver Our Products

  • 1.
    Brand
    Building
    We live in the hearts and minds of consumers, building future-fit brands infused with excitement and relevance.
  • 2.
    Growth

    We give brands the platform and tools to innovate and grow. Success and growth are paramount.
  • 3.
    Planet
    Conscious
    We help make plant and vegetarian diets the most attractive, accessible and tasty options for all, promoting sustainable practices with our customers, consumers and people.
  • 4.
    Modernisers
    & Innovators
    We evolve heritage brands by reinventing categories, modernising products and growing audiences.

OUR VISION

We nurture and grow heritage brands, bringing healthy food and ingredients from across the globe into every home.

OUR PRODUCTS

Setting new standards in the market.