COOKIE POLICY

Vibrant foods Group (“We”, “Our”, “Us”)

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyse what works and where it needs improvement. 

How do we use cookies?

As most of the online services, our website uses first party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data. The first party cookies are categorized as necessary for performance and functionality.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

The cookies used on Vibrant Foods websites may be generally categorised as follow:

Necessary Cookies. These cookies do not identify you as an individual. We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies.

Performance Cookies. These cookies do not identify you as an individual. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. 

Functionality Cookies. The information these cookies collect may include personal data that you have disclosed. Targeting or Advertising Cookies. Most types of these cookies track consumers via their Device ID or IP address therefore they may collect personal data. Third-Party Cookies. Based on the type of cookies used by the relevant third-party, the information these cookies collect may include personal data.

Third-Party Cookies:

Cookies Name

Purpose

wordpress_test_cookie

Checks if the cookies are enabled on the browser to provide appropriate user experience to the users. This cookie is used on the front-end, even if you are not logged in.

_ga

_gid
ga_id

These cookies collect information about how you use our websites, for instance which pages you go to most often, the time spent on our websites, and any issues encountered, such as error messages. These cookies are also used to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased. This helps us improve the performance of our websites

mc_eid

Identifies Mailchimp email ID provided by user

mc_cid

Identifies Mailchimp campaign ID

mc_landing_site

Page visited by the user

Duration of Use

Session cookies – These cookies are temporary and expire once you close your browser (or once your session ends).

Persistent cookies — This category encompasses all cookies that remain on your hard drive until you erase them, or your browser does, depending on the cookie’s expiration date. All persistent cookies have an expiration date written into their code, but their duration can vary. According to the ePrivacy Directive, they should not last longer than 12 months, but in practice, they could remain on your device much longer if you do not take action. Vibrant foods will only collect, use or disclose your personal data where it is fair and lawful to do so.

CHANGES TO OUR COOKIE POLICY

Any changes we may make to our cookie policy in the future will be posted on this page.

Manage cookie preferences

Cookie Settings

You can change your cookie preferences any time through your browser. Different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers:

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.