One of the largest South Asian food groups in Europe
We connect people with healthy plant and vegetarian foods steeped in taste, heritage and culture.
What makes our brands Vibrant?
An uncompromising search for the best ingredients on the planet.
An unparalleled access to the best ingredients and products across the globe.
Bringing our brand to life at every moment for the consumer, from packaging to content.
Prioritizing the well-being of our product growers and harvesters.
Focus on our industry best sourcing and access to markets – always refining the journey, from farm to table.
Being open and honest, never shying away from the difficult questions.
Proud history and heritage in every moment.
Taking heritage brands to new audiences.
We celebrate culture, giving a voice to chefs, story tellers and communities.
We value entrepreneurs first, who build and fight for our vision.
One goal, one target: a laser focus on the finish line.
Creating a workplace where every idea is heard, at all levels.
The Vibrant Foods family of brands have been brought together with one unifying purpose: to connect people with healthy plant and vegetarian foods steeped in taste, heritage, and culture.
At the heart of each of our brands is the pioneering spirit of South Asian, British and European entrepreneurialism and a genuine passion for food. This shared heritage and expertise infuses everything we do.
Vibrant Foods’ family of brands have been present on supermarket shelves and in household kitchens for decades and are trusted by suppliers, retailers and consumers.
Sourcing responsibly through best-in-class and robust supply chain is of the highest importance to us.
We are at the forefront of product innovation and work closely with suppliers and retailers to sustainably grow the sector.
Quality and safety is paramount, all our products are rigorously tested in accredited laboratories and in our own facilities here in the UK.
We nurture and grow heritage brands, bringing healthy food and ingredients from across the globe into every home.
Setting new standards in the market.